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~~~ Clare Ultimo ~~~
Designer, Entrepreneur, Writer, Artist and Educator.
Clare Ultimo has been a communications specialist for over 20 years, she began a multi-disciplinary studio in 1986 "to communicate the little known messages of the universe" and today is, in her words... "happy to rest at the BTO portal to the unlimited, where some of the newest ideas on the planet seem to find a home!"
(we love that thought!)

Her clients extend from corporate to non-profit organizations and the range of work includes print to new media; identity design to e-commerce. Award-winning (American Institute of Graphic Arts, NY Art Directors Club and others), her work has been published in a variety of design annuals, design books and magazines. Clare presented her ideas about Guerrilla Marketing for the first time in 1994 at a Co-Op America conference in Washington DC. and has been quietly but persistently on the forefront as an advocate of socially and ecologically responsible design since the late 80s ...long before this idea entered the mainstream. She holds a Masters in Fine Arts in Integrated Media, has taught Design at Parsons School of Design and Pratt Institute. 'Inner Dialogue', her experimental, spiritually-driven video, is part of the permanent collection of the Casoria Museum of Contemporary Art in Naples, Italy.

She is a strong supporter of media activism and media awareness: and wants you to know (if you didn't already - we did not) that ALL the popular media that exists today is controlled by less than 10 corporations worldwide. This consolidation of media power happened in less than 20 years and it's truly a dangerous place for us to be! Control "how and who" hears your message and you in fact control the message! Making a shift in awareness, designers and media-makers must work for transparency and fairness in media and not be content to simply design the logo and get the fee.
"Communication Design is an extension of commerce and culture, intricately interwoven with the way we exchange ideas and tell the stories of our time. It's actually much more than some pretty pixels on a screen. Design as we have come to know it, is a very old discipline, as old as our own human history. While it's been used historically as an element of propaganda for the powers that be, if we understand it and use it properly ourselves, we can turn it around and use it as a tool to transform society for the better."

Clare's passion is to take the world of the unfamiliar (sacred geometry, symbol and spirit) into the world of the familiar (business, commerce and the creation of community). She has spent a lifetime as a student of metaphysics and cross-cultural wisdom, bringing a love of this exploration to her professional work whenever possible. If you're starting a new business or non-profit venture or you are looking more carefully at communicating your present business, we recommend you call her. You will feel no obligation ever! 212-777-6973 (Eastern Standard Time) or


To specifically see design communication projects go to: www.ultimobook.com  and to the clareultimo.com website for a wider
variety of explorations that encompass video projects, papers, digital art,
and Clare's blog. Here is a must-see: the Links page for Media Activism.

Clare created "Word Mandalas" - mandalas for the age of communication
as a synthesis of written and symbolic wisdom. See them here
You can also buy Word Mandala posters at the  Defective Design shop

Note:  We will post Clare's articles as we receive them. She has a boxful
of almost-completed posts "designed" to inform and expand BTO listeners
to the power and practical application of enlightened design.


THE WEB OF LIFE  
Media Control and You... One of the most important issues facing us today!

BTO listeners can learn more about Big Media and help spread the word about the dangers of Media Consolidation. The fight for Internet Neutrality is on right now and the presence of something called ACTA is important for all of us to understand, as it may become the internet survelliance of the future.
ACTA information:
www.getip.org
People for Internet Responsibilty: www.pfir.org

Links to Media Activism sites can be found on Clare's website: http://www.clareultimo.com/links.php?type=media

Additional links for media education and action:
www.freenetworks.org
www.publicknowledge.org
www.representativepress.org
www.commondreams.org
www.internetforeveryone.org (you can file comments directly with the FCC through this site)
www.freespeech.org
 		And please support the work of these "mainstream" newsmakers and media watchdogs:

Amy Goodman:
www.democracynow.org

Danny Schector. www.newsdissector.org, Danny's new film "Plunder, The Crime of Our Times" is out now too)

Robert McChesney/John Nichols (work can be found on freepress.net as well)

Bill Moyers
Listen to Clare's May 11, 2010 program on the "The Big Six"








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May 11th, 2010
"The Big Six"

A very interesting hour about mainstream media and how important media is. From her years of experience, (after all a 'Designer in the Light' means knowing what's going on!) Clare gives a little history. In 1983 there were 50 media companies, now there are only 6, and guess who is the biggest? Clue, they manufacture war equipment for the government. The list of what these 6 owns is stunning. So what's the big deal? Clare explains beautifully what has become of the "news" reporting business; local reporters don't go out and get the news, it gets piped in... information is all cookie cut by the Big 6, the FCC and what it was supposed to do. A story at the cable company where she dared to question; policies of consolidation; double speak; net neutrality. The bottom line is people won't tell the truth which has created a disturbing climate for traditional journalists whose job was to find and tell the truth! Examples and quotes from Dan Rather, Helen Thomas' book 'Watchdogs of Democracy', Bill Moyers book 'Moyers on America', Phil Donahue and the right to protest. Basically the belief is the people don't need to know and the press corp is controlled --just in case another "Helen" comes along. You may not know of Danny Schechter, investigative reporter known as the 'The News Dissector' and his documentary 'Plunder'. "We are alive at a time when the truth is ridiculed." The complicated behind closed doors deals threatening Internet neutrality, intellectual property, and carrier content would all be controlled. What you can do and Clare's list of resources (see above in the blue box section on "Media Control and You...")
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September 8th, 2009
"Beyond What You Can See"

Clare brings out the multidimensional realms of graphic design with a purpose. What is a designer in the light? This one is not 'New Age' ...it's old age as in ancient wisdom, as in timeless knowledge, mathematics, and science, as in symbols that speak to who we are. Clare's approach to graphic design is to use it as a tool that can teach and help create change. Web design can often be flashy and impressive yet lack a meaningful message. "That's how design and what we look at every day reflects the way people think." Who the 'father' of graphic design is depends on who you ask. When Clare entered the world of graphic design it had quite an illustrative history, in the mid 80s tons of money were floating around and graphic design was having its hay day. When computers came along there was a natural resistance amongst artists to go electronic, the digital age did eventually lead to trivializing design as now 'anyone' can do it. So how do you choose, as Clare puts it, a "thinking designer" to create your message? "You want someone who is smart and experienced in several areas of design." We look forward to Clare's upcoming articles that will have numerous points, pitfalls, and tips on design and what makes the best designers. "It ultimately becomes what the message is, what I mean by spiritual is consciousness and evolution." And it's ok to break the rules, her latest ad says "What if business took itself spiritually?", she wondered if people really saw that what they are doing impacts us all. "Models of Perception" a badly animated story of "Flatland" done in 2002 is a fun place to get out of the box and see how you look at things. We can make something look pretty however sacred geometry, how measurement and form express what's hidden, is about how things are laid out like Stonehenge, crop circles, cathedrals, those are not just accidental, they are placed with a purpose. After years of seeing what happens with web designs we welcome Clare's years of experience and knowledge that will help us expand our 'Models of Perception', and we are happy to share Clare with you on BTO.

For BTO listeners (no obligation at all) Clare welcomes you to call for a chat or send email for advice, help with your designer, or if you just have questions.
"One of the things I came here to do is to help others learn and to serve."

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